Bundle

The United Way of Eastern Maine and Helping Hands With Heart hired Naretiv to conceptualize an integrated communications campaign in the Maine Highlands focused on early childhood development in the face of dire rates of poverty, unemployment, substance abuse, and infant mortality. Our charge was to encourage expecting parents and caregivers of young children to take advantage of social services, and, crucially, to help reduce social stigma around those services. Naretiv designed a community-awareness poster campaign, home-delivery care box, and website, all branded under the campaign we named Bundle.

The Bundle website connects people in the Maine Highlands region with important services and caring support for young kids and families. We worked closely with Helping Hands With Heart and the United Way to identify crucial information and resources, and we designed a simple, user-friendly, engaging interface. The poster and care box campaign broadens awareness of these services.