Botany

Naretiv’s two partners, Mark Benjamin and Ari Meil, are also part owners of Botany, a vertically integrated recreational marijuana business in coastal Maine. Botany is solidly positioned in the luxury end of the adult-use market, while adhering to the comfortable craft vibe of the rugged coast. 

Botany caters to discerning customers tip toeing into legal adult use, and primed to forge a long-term brand relationship. Naretiv created a brand that echoes natural beauty and craftsmanship, and designed the store to exude a warm, authentic, and approachable ethos.

Naretiv thoughtfully nested all of Botany’s products within five sought-after feelings, ranging from kinetic to cozy. And Naretiv designed the retail store environment and experience to help customers easily navigate the complex tangle of flower, extracts, and edible products.