Maine State Credit Union

Maine State Credit Union is the largest credit union in the state of Maine and has been in business for nearly 100 years. They came to Naretiv for a full rebrand.

We approach every job with the philosophy that research and input from every level of the organization is key to a great final product. For the Maine State Credit Union project, we conducted interviews, administered an online survey, ran an executive retreat, compiled data, and presented findings to the executive team. Our understanding of who Maine State Credit Union wanted to be, their strengths and weaknesses, and where they were heading allowed us to redesign their logo, signage, printed materials, shirts, hats, pins, and much more. 

Since the rebrand, we have been their agency of record and created numerous advertising campaigns that include award-winning commercials on television and radio, print ads, and complex digital ad campaigns utilizing multiple digital platforms.